Last week,Recode's veteran tech reporter Kara Swishervisibly held an aggressive interview with Twitter and Square CEO Jack Dorsey,who has been on something of a meandering press tour over the last few months,which has led to more questionsthan it's 看似回答,as he has avoided specifics,and not taken full responsibility for many of the negative impacts the platform he created has spawned.

Despite Kara's noble attempts,this round didn't fare much better,largely due to Twitter's failing as a medium for such a debate.The #KaraJack hashtag,expected to be the core space for her serves and his returns,with a fair share of unforced errors,was difficult to follow in real time,with Twitter's poor design getting as much visibility as the discussion itself.Taylor Lorenz of the Atlantic called it impossible.

Twitter没有设计,and barring dramatic redesign or new product spinoffs,it won't be.

The most impactful press interviews are typically done live,be it for radio or TV,while other forums,like Reddit,have made Ask Me Anything (AMA) eventsa free for all with viewers getting as much access to the subject as anyone else.But #KaraJack wasn't supposed to be a free for all,with every tweet seeing replies from the masses,or requiring dedicated TweetDeck columns and search queries.It was supposed to be on a stage of sorts,with bright lights seeing yet another tech CEO sweat and try to avoid withering under Kara's query onslaught - the type of event you would see at an All Things D or TechCrunch Disrupt,or if you insist...at SXSW.


That's not to say panels can't be done on the web - for they can be,and done well,with a moderator having the option to interview a subject (or multiple subjects),with progressive question and answers,and audience reactions,but not interruptions.I know this,because I've seen it done.A quietly intriguing web service called Cake,created by Chris MacAskill of Smugmug and General Magic fame,has been working on a topics-focused,troll-free,community that offers a unique approach to panels.


If you're unfamiliar with Cake,the site's content is much like if Mediummet Flickr- not a surprise from a site with roots in photography,like Smugmug,which coincidentally bought Flickr from Yahoo!last year.You can use Cake for long form posts, as I did last year after seeing my dad purchase a gun,making me rethink the safety of family visits,or you can just share a photo.Each post allows for Slack-like reactions,but also,comments,from any user - with a focus on finding similar interests,be it on Photography,Tech,Travel or anything else - not uncommon on the social web.


A site for sharing on the web is not new,nor is the idea of one focused on topics.Their manual approach to curation and high quality discussion is noble,but becomes challenging at scale,should they get there.But what is working is their approach to panels,which would have been a great home for #KaraJack,instead of Twitter.

Cake panels work because they remove the noise from the discussion and keep it in one place.Like Reddit AMAs,they can be scheduled and announced in advance.But unlike AMAs,a moderator can invite an individual or group of people to a panel,and when the panel begins,they are the only ones who can make posts or replies.The audience,for once,is silent.No shouting @replies,like on Twitter.No hashtag spam.Just the questions and the answers.And if you want audience engagement,you can create a parallel post on Cake to solicit questions or have discussion as the panel is ongoing.


Trying to design a conversational medium that is all things to all people is a mess.Twitter has struggled with experiments with tweetstorms,moments,live video,doubling character counts,trending topics,short form video and more.Twitter is great at real time news and short updates.Their search,after years of struggles,is actually very good.But it's not a good place for a smart panel like #KaraJack.


In the last few months,there have been panels with venture capitalists,the founder of GrubTubs,the man behind 20 years of Steve Jobs keynotes,and former General Magic employees,as well as dozens of others.Each of these panels has a clear formula,with a topic,an introduction,and then the back and forth of discussion that brings a feeling of a shared space,even if geographically distributed.

Do I expect future conversations with Twitter's CEO to happen on Cake?No.Of course Dorsey would want to use his own product.But #KaraJack didn't do Twitter any benefits,showcasing one of the service's many holes.There is a better alternative to Q&A like this out there,and I hope we can see more innovative panels coming.

The social web is long overdue for some real innovation,beyond photo filters and disappearing content.We need smarter conversations and less noise.Panels are a solid start.

Let's talk about the Camp Firefor a second.My family moved to Paradisein 1991,as I was starting 8th grade.I lived there through high school,until heading to college.The family stayed until all kids had graduated high school - the last in 2004.



While news has referred to Paradise as isolated,we actually were moving from an even smaller town.I'd spent elementary school in Brownsvillein Yuba County.When my dad got a new medical practice in Paradise,we were blown away by the McDonald's and "all those power lines".


I only spent one year in the Paradise school district,before my mom got a job teaching at Chico Jr.High.Through high school,I spent every early morning at church in seminary,and then driving down the Skyway to Pleasant Valley High School.


Paradise was always a retirement community.My dad's work was primarily elder care - geriatrics.Sometimes they died.More than once,I accompanied my dad to the coroner's office while on rounds.As he said,either their heart stopped,or they stopped breathing.Circle of life.

But that didn't mean death by other means was impossible.Fire was by far the top concern for the community.Paradise is located on a ridge in the foothills,placed squarely between two canyons.When fire would light,it would often head for the city.

In 1992,my sophomore year of high school,we evacuated twice. See the @ChicoER's coverage of those fires.Notice one of those started -- you guessed it -- at the Skyway.The problem with this,of course,是城市的主要道路。


In 1992,even as we had yet to unpack from evacuating the first time,ash started to fall on our driveway and house.Thick,black smoke loomed above us,and the fire was closer than ever.Some firebug,in copycat mode,had lit a blaze near city limits.We left again.

Luckily,as with every other time,the fire crews did an amazing job stopping the flames from getting deep into town.We marveled at the burn scars that approached neighbors' property,but didn't take any homes or casualties.Some have argued Paradise is a woodsy town that had no business building where it did.But it's not all the thick forest you may have in your mind.


Long after I left to college and embedded in Silicon Valley,there have been other fires.As with those in the early 1990s,most were stopped.And as @Weather_West and others have reported,there were many plans in place to protect residents if worst-case happened.


So what made the Camp Fire different?How did the above map turn into this scar on the North state?In addition to the exceptionally low humidity and the high winds (which can't be discounted),I'd say the origin of the fire played a huge part.


Previous fires,which started by Skyway or the canyons,and slowly meandered their way to the city,gave residents and firefighters warning.People had time to pack and leave,and routes were not frantic.The Camp Fire was a sneak attack with brutal force.

The Camp Fire didn't start on the lower Paradise side.It started in Pulga,an even tinier community.It started in the more woodsy side,where topology made it nearly impossible to stop,in starved fuel-laden forests,powered by ferocious winds and drought.


The winds pushed the fire into the main part of town,to all the people and all the businesses,and it hasn't stopped.Adventist Health Hospital,where my dad worked,was among the first to go.

When @Weather_West shared a tweet from @Gloria2marie,showing fire South and West of Paradise,I immediately realized the town was gone.In a Slack message to a friend,I wrote:


Classy,I know.But not wrong.

The casualty totals,surpassing all records in California,have not been a surprise.Knowing the aging,slow,immobile population,many who don't drive,and the speed of this fire,we're lucky thousands did not perish.But the loss is still stunning.

That an entire town can be zapped off a map is practically unprecedented.And for those who want to go back...to what exactly?No infrastructure.No power.No water.No cell service.And possibly human remains waiting for you.

Chico,where I went to high school,has for the most part escaped the direct flames.But now the refugees from Paradise are encamped at the town Walmart,a drier,more outdoor version of the Lousiana Superdome during Katrina.Thousands have nowhere to go.

More than 52,000 people have been evacuated since the Camp Fire erupted in Paradise on Thursday,packing parking lots,shelters and hotels across Northern California,and straining the housing stock.

There are still hundreds missing.So many are unaccounted for that law enforcement is releasing names in batches to avoid overload.Imagine that.The fire was so intense,many people may never be found -- incinerated and returned to the dust.

The Camp Fire is not just another news story or a set of headlines,or an unfortunate reason the Bay Area is smoky.It's a remarkable human and modern disaster.



I've read some ridiculous tin foil hat conspiracies on Twitter that you wouldn't believe about how the Camp Fire started.You could say this type of fire was inevitable,but also preventable.Of course climate change played a role.Of course the town makeup played a role.

Either way,this is a conversation we are going to keep having in California,and throughout the Western US and beyond.Is Lake Tahoe safe?Is Sunnyvale?Last year Napa found out the hard way.My grandparents' home in Redding was threatened in the Carr Fire.

It's reality.

This isn't a "feel sorry for us" thread.It's been a while,and my whole family is safe.But they are active in connecting with those who stayed. The woman who prayed her way to safety in a firey ride you may have seen on @Gizmodo was a high school friend I've heard pray before.

This was the last photo I took in Paradise,in May 2015,when I took my boys to a party for my brother's child - their cousin.The home that looks like it was under construction a few short years ago...it's gone now,to dust and ash.

As you lament the bad air and see the numbers rise ever upward,I hope this helps remove the abstract from what seems like a tiny town far away.Like the Woolsey Fire and the Carr Fire and all the others,your home could be the next hashtag.Have a plan.

Web content has typically divided into three camps - those who create,those who react,and those who just watch.The lurkers,if you will.From the very earliest days of blogging,those first posts awaited the inevitable comments,and,given a clear revenue stream,you would see early participants like Fred Wilsonsay that "comments are how bloggers get paid."

[Source: https://vanelsas.wordpress.com/2008/06/02/the-real-value-of-social-media-interaction/#comment-2531]

The earliest engagements we had with people who read our site gave us incredible discussions,and spawned more posts and even,in rare cases,changed minds.Sites like Digg, Reddit, Slashdotand others became known for their diverse threads,and those in the comments are why you showed up.

But we've also seen the pendulum swing the other way.Everybody knows to "never read the comments" on popular news sites,as the most aggressive vitriol and ignorance floats to the top. YouTubecomments have long been notorious for their lack of quality (though I feel this has improved of late).And Twitter,for many who should be able to use the platform,their every move can attract trolls who have a vendetta to take them down - but somehow don't get banned.

As social media sites eclipsed the momentum of blogs,conversations moved.We adapted by integrating social discussions from FriendFeed, Facebookand Twitterand appended them to our blogs.We would all share our posts on social,and then engage where the content landed.The best bloggers would find their readers wherever they were.But others simply turned comments off.Maybe it is because they were full of spam (they were) or the quality wasn't there (often true),but also,because the total quantity declined.

Let's go back to talking about Twitter.Twitter drives me nuts because it's fantastic and so poor at so many things.They seriously have real-time on lockdown.There is no better place to see what is happening right now.If there's a calamity,search Twitter.A breaking news event?Search Twitter.A sporting event?Twitter.

But Twitter has this awful habit of giving all users an equal voice.Now hear me out what I mean.

If you tweet publicly,anybody who you haven't blocked can reply,and their content is appended to your tweet.It follows you around.If a Republican politician posts,left-leaning posters race to take down their message,while the MAGA crowds prop it up and try to gain eyeballs.If the Kardashians say something,the crowds pounce on the valuable real estate quickly to show their adoration or pimp whatever link they've got going.

And down the publicity food chain,if you're a woman,especially a visible one,you get awful men saying foolish things.I guarantee it.They may call you names or question your ability.You block one and ten more pop up.If you're black,or Jewish,the racists will find you.They all know how to tweet.

So what I recommend above all other Twitter changes is the ability for people to reclaim their space.Hillary and Trump should both be able to post information without the crowd's replies being appended.Just like blogs and YouTube stars can turn comments off,Twitter users should be able to as well.The thing about social networks (and most products,to be honest) is that you should give the users control.But they haven't done it,and I think it delivers a great disservice to the platform,which has become a hotbed of harassment and hate - as Reddit and others have too.

If you can trust your commenters enough to give them a voice,by all means,amplify their voices.But when they have shown you time and again that they cannot be trusted,turn it off.