2008年7月4日

AssetBar推出Fanflow的高级信息和内容

其中一个妨碍今天的许多Web服务增长的主要问题是,用户都不愿意支付。我们不想支付使用他们的服务,我们不想为内容付费,而我们通常不希望看到或点击广告的通过。然而,免费服务,如Twitter,Google Reader, or any other Web activity aggregator have a cost of creating an infrastructure to support user growth. The more popular the service, the more expensive it can be to develop and deploy the underlying technology. And if they don't get it right, outages and slowness are inevitable, as we've seen many times.

所以,这怎么能解决?是否有可能从网络微博和短信服务尝试赚钱,当每个人都在那里是赠送店内免费的吗?AssetBaris working to find out.


AssetBar首次达到我的雷达大约九个月前, when they were in the process of developing a next-generation RSS feed reader, with all the bells and whistles thought needed to compete with Google Reader. But in the months they worked to release their initial product, a rising number of external services became hooked into Google Reader shared link blogs, and other social aggregation sites, like的FriendFeed, debuted, making their social RSS feed reading experience less differentiated and less appealing. Combined withsome slowness and an unpolished GUI, the product didn't take off, despite early promise, and it was officially closed last week, even for the small handful of us who kept checking in.

But through this fast failure, the team learned a few things, including the need to build an infrastructure that could scale, and the need, especially, to monetize. And they think they've found a way to monetize content and microblogging, with一个名为Fanflow服务.

Fanflow让任何人谁相信他们的内容具有直接价值出售给那些想订阅谁。Fanflow让人们卖任何东西,照片,邮件,视频,甚至是MP3和PDF文件直接付费用户,同时保持访问控制。在其第一次迭代中,Fanflow的目标是那些谁拥有“粉丝”,谁愿意直接从发端支付溢价的内容,无论是名人,体育界人士,或者音乐家。


As they write in their launch post,The Profit Equation of Twitter-style Messages今天的Twitter用户主要集中在发送状态更新,但其内容尚未被货币化,因为苹果已经通过iTunes完成。Fanflow的目标是分开付费短信免费发送消息,并帮助建立一个选择带来的球迷在一起,并让他们分享和讨论与其他球迷的内容“粉丝俱乐部”。

Are they on to something? They certainly talk a big game, and they've already got paying customers. As their initial post says:
"Bringing payments and commerce to twitter-style messaging is too large to ignore. You just can’t have mobile + web this close together and ignore the great potent for fans and stars with lightweight commerce. There’s zero doubt that a secure commerce solution would enhance the value of Twitter and chart a path to profitability."
他们的第一个测试场地一个称为Achewood漫画,这已经在AssetBar的发动机运行了一年多。

作为创作者,以色列LHeureux昨天写信给我,有超过一个类似Twitter的发动机支付服务市场。他写:
"We started selling premium twitter-style messages a few hours ago, and our first customer literally signed up and paid for a 3 month subscription 2 minutes after we posted the banner... it feels SO FANTASTIC to be able to help fans and stars make some money, and help them connect in new ways."
Assetbar is looking to do more than become a micro-payments engine for Twitter-like services. They talked about是在二月份Twitter返回的代理, and their initial attempt at a feed reader amassed100000个出版商20000000个独特的资产, but as they write, they're“无聊的自由”, and want to turn the Web on its ear, from relying on cost centers, instead developing a way to leverage their infrastructure and make a digital sales system for anybody making content to make money. And they're not afraid. As they wrote, "It would be a shame to not take a shot at this beast and try for something better than free. I would rather try–and fail hard– than to not try."

我们将拭目以待。