2008年7月22日,

博主的互动与读者减少与日珥

游客通过后的双雄卡彭特I'm Not Actually a GeekFriendFeed/推特).

I had an interesting讨论罗伯特·塞德曼on FriendFeed about whether bloggers need to actually interact with their readers. Here are two comments Robert made on the subject:
双雄:这里有一个让你思考。如果Seth [Godin]是互联网上最聪明的人(我认为他是),为什么不是他在FriendFeed上?:)他也不允许在他的博客帖子的谈话!
是不是真的没有需要交互的时候本身的内容是真正有价值的。但为什么这么多人做出“谈话”,那么什么大不了的?所以,你想说这是一个很大的巨大乎乎的交易,但在另一方面与其说一方面?
罗伯特是正确的这一点。互动真的不是为博客的要求。想想博客的核心本质:事情,你关心。无论你得到别人关心是次要的。

但当然,这真的不是那么简单,是吗?你博客,因为你觉得你有价值的东西传授,无论是告诉全世界的喂养你的猫或钉在技术的下一个发展趋势。我对罗伯特制成的一点是,互动是学习的重要。假设你生活的学生,您将需要与其他人考出来的思想和学习不同的事实和观点互动。

Interactions with readers, wherever they occur, are also an important part of maintaining "presence" on the Web. No beginning blogger should have the conceit that people will just show up to read his or her blog. You've got to establish yourself out there by making your blog posts, and thinking, visible to a wider audience.

But at some point, bloggers seem to move into a different point in their blogging career. They no longer need the interactions with readers so much. They've arrived. And in the case of贾森·卡拉卡尼斯,抵达后,他们离开

一个观察使的是:互动水平似乎在Blogger的一级建立声誉的变化。作为一个博客得到网络上比较知名的,互动的水平下降。

事实上,我打赌是博客互动遵循一个可预测的曲线。

博主的互动会发生变化的博客舞台

The chart below graphs the level of blogger interaction with different levels of being "established":


四个阶段沿X轴描绘。左到右,阶段表明博客增加程度的成功。“成功”,在这种情况下被定义为建立与观众的共鸣,你想有一个声音。

什么是“互动”?
  • Allowing blog comments
  • 在回答博客评论188金宝博亚洲
  • 在谈到FriendFeed的关于您的博客
  • Tweeting links to your blog posts
  • Digging your blog
  • 步履蹒跚您的博客
  • 拉皮条别人的博客,您的博客
就这样,让我们​​通过博客的四个阶段运行。

1.博客的n00b

当你开始写博客,你不知道多少。最有可能的,你有点不好意思对你的写作,但你按下,因为你知道这是唯一获得更好的。你的博客没有一片落叶评论。188金宝博亚洲而你也不好意思去尝试或者甚至不知道的不同方式到您的博客中提高认识。

You're not interacting a lot. But that's a good thing. You need the time to get some seasoning.
2. Figuring Things Out

OK, you're through the n00b stage. People occasionally leave a comment on your blog. Someone actually linked to a blog post of yours. You've noticed those "digg this" buttons on blogs. You're gaining confidence. "Hey - I actually can put two sentences together!"And it appears at least some people care about what you write. This is the stage where interactions are ascendant. You're carving out your piece of the webscape, and finding fellow travelers. You're learning who the A-Listers are, and howTechmemeworks.

In this stage, bloggers do a ton of interacting. It's a wonderful time. The trial and error of it is liberating. You post crazy stuff, and see how it plays. You'll find surprising success every so often, as some site picks up your blog posts. As you rise up the curve in this stage, you find success by being out there. The more you interact with readers everywhere, the more established you become.

It's in this stage where you really discover your blogging voice. Discussions with others, and seeing what plays out there really help you in this process.

3.建立的语音

When you hit this stage, congratulations. You are now a bona fide figure on the scene. And there's a change in posture when it comes to interactions. Stage 3 bloggers still interact with their readers. But you're not going to see them doing all the other types of interactions: tweeting blog posts, digging them, etc.

Fred Wilson strikes me as a blogger in this stage. He has certainly achieved a wide following with his blog一个VC。他回复在他的博客评论者。所以他保持互动的一个体面的水平。但你认为他挖他的帖子?其他地方留下评论188金宝博亚洲链接到自己的博客?

弗雷德是一个坚实的第三阶段的博主。他知道他voice, he delivers quality content and he's become something of a household name among the digerati. He gains new readers based on those qualities, not his interactions. But he's also an ongoing student, trying out ideas to help make him a stronger venture capitalist.

第二阶段的两个特点3个博客也出现:
  • The sheer volume of readers makes keeping up with all of them impossible.
  • A new kind of reader shows up, people who exhibit troll-like behavior.
这是这两种动力,导致一些博客的头到下一个阶段。

4.行业传奇

塞思戈丁的博客and try to leave a comment. Or comment onMarc Andreessen's blog。罗伯特·塞德曼's comment at the top of this post mentioned that he thought Seth is the smartest guy on the Internet. I personally am very impressed with Marc Andreessen, both for his entrepreneurial accomplishments and his blogging.

在第4阶段,博主是少了生活的学生,更多的教授。

You're also going to come under fire for your lack of interaction. A lot of people question the lack of interaction by top bloggers.邓肯·莱利写在FriendFeed上此评论响应路易·格雷的职位约rules for social following
Louis, I still think you're the exception to the rule, maybe Scoble to, because you interact with people even if you don't follow them. I still think though that many in the so-called A-List don't care about their followers aside from bragging rights, which is why reciprocity isn't unreasonable as a mark of respect.
The blogger really is playing a different game at Stage 4. At this point, you've become established in the market, you're busy with a lot of non-blogging endeavors, you've got too many readers to count, the trolls love to come at you and you've become expert in a field.

不令人惊讶的是,你的相互作用下降。贾森·卡拉卡尼斯folds up his blogging tent. Seth Godin and Marc Andreessen don't accept comments. Even罗伯特罗伯特feels it.

罗伯特罗伯特是第4阶段的博客谁比地球上任何人交互的更多。他是真正能证明这一规则的例外。但他互动的极限已经被测试为好。In a post entered this morning, he decries the types of comments he receives on his blog as those from people "with an axe to grind". Digg readers' comments "are simply disgusting cesspools."

In a post I wrote a couple months ago,How Do Solo Bloggers Break into the Techmeme 100?, I noted that stars in the non-blogging world would immediately have a huge following. Assuming any blogging skill, they would pretty quickly have a presence on the web. Their star power would carry into blogging.

I would expect them to immediately go to Stage 4 on the blogging cycle as well. IfYahoo CEO Jerry Yangdecides to start blogging, don't expect him to have any "conversations" with his readers.

What Do You Think?

The blogger lifecycle is not a perfect description. Many bloggers don't ride the edge of the curve (or in the case of Robert Scoble, sit above it). But as general framework for considering when blogger interactions are more likely, I think it does the job.

作为第2阶段的博客我自己,我很想听听你的想法!你可以找到我在定期发布http://bhc3.wordpress.com/andinteracting on FriendFeed