Over the last two decades,the world of retail has transformed from one led by big box retailers who courted shoppers through coupons and print advertorials or splashy television ads,to one where online commerce takes an increasing share of information gathering and eventually,购买行为。Names like Blockbuster和 Circuit City很快就会变得古色古香 Woolworth，， Mervyn's和 吉姆科- symbolizing a generation of stores that didn't adapt quickly enough to take on more nimble competition,who won on scale and speed..
With Christmas 2013 now behind us,the headlines are not just of yes,更多的购物者蜂拥而至，mixed in with uncertainty over just how many people were impacted by Target's massive card hacking，but of a completely unexpected surge in last minute buyingthat doomed shipments by UPS and FedEx,the alpha and omega of delivery systems,将虚拟世界与物理世界连接起来。但是很清楚发生了什么。As an increasingly connected Internet populace abstracts the physical world of commerce to an online shopfront,so too vanishes the perception of physical limitations - such as distance,time,和重量。.
We are progressing toward a world of"now commerce"，where we can order it now,and expect the results practically instantly.The end of 2013 shows we're getting closer,but the system's not yet quite ready for the pressure,即使是消费者。.
Simply put: Nobody expected everyone to wait until the very last minute to order Christmas gifts,but everyone did.As UPS告诉商业周刊:"We had our peak projections,体积已经超过了我们的预测。“So all the models failed..
Web giants like 亚马逊和 易趣网了解他们年轻的存在，尽一切可能保持他们的网站，并保持交易流动。Slow load times,inaccurate shopping carts and price mismatches can sap users' patience and reduce trust.So they've prepared for massive amounts of scale - leading to Amazon's supporting upward of 426次交易在高峰时间，without crashing.But it becomes even more challenging to prepare a physical delivery system like UPSor 联邦规模为2至3倍或10倍的期望值，which is where the system broke,除非有重大改变，我们应该再次预料到这一点。.
(image /via +谷歌购物快车）
Take a look at two notable bits of news from two big players in 2013 - the first being Google Shopping Express（披露：我在谷歌工作）和第二个 杰夫·贝佐斯宣布无人机装运.The promise of both?Even faster fulfillment to customers.In Google's case,they've partnered with retailers in the San Francisco Bay Area to ship under the Google Shopping Express brand,并在指定时间窗口内传送，just like 西夫韦。com还是传统的送餐方式。Amazon's promise is to take its already fast Prime shipping down from a few days to possibly a few hours.Now,instead of wondering what day you could get something,你只需要知道哪一个小时。.
Four-plus hours from order to delivery at my door..
像许多其他人一样，这个圣诞节的季节，我用最后一分钟的订单把电子商务放在测试中，想把我购物清单上的一些东西划掉，让他们在最后一刻到来，避免在家里发现和减少杂乱。因此，知道谷歌购物快报在圣诞前夕中午关门，送货当天，I placed an order just after 11,并选择了当天下午1点到下午5点之间的时间窗口。As you can see from the screenshot in my email,the gifts were delivered just over four hours later,to my door - not only saving me a trip to the store,but providing near instant gratification..
经常，one's vision of the tech future is colored by the Star Trek computer - one which responds to voice commands,并且可以通过请求产生物理对象。据说 谷歌热衷于建造星际迷航电脑，and innovation like the world of 3D printing makes this vision of virtual to physical conversion seem more possible.But before we get that,we're already seeing a generation of people who expect things to happen instantly.一个人可以马上打开 网飞公司or iTunesor YouTubeand see practically any piece of video ever made.人们可以求助于 Spotifyor 谷歌音乐and get any song on demand and play it on any device,practically anywhere,假设你有足够的带宽。我们马上就想到了，如果缓冲使它不完善，咆哮。.
So you can see this coming,你不能吗？The consumers are expecting instant gratification.We're getting incredible service when it comes to entertainment.We can order practically anything virtually and delivery windows are tightening.We know what we want,我们现在就想要它。.
188金宝博官网登录:I work at Google,which runs Google Shopping Express and in various ways competes with Amazon.Google also owns YouTube and in various ways competes with Netflix.我家是亚马逊家庭，我们的孩子看Netflix太多了。.