Showing posts with label伦理显示所有帖子
Showing posts with label伦理显示所有帖子

2009年11月30日,

披露:我不能到处透露一切!

Though hubbub around theFTC's plans to require bloggers to disclose relationships with companies, services and products已经减弱,在过去的几周里,the December 1st date for enactment正在迅速接近。正如之前承诺的,和许多其他时候,我会做任何关系,我有超出“典型”清除你是最好的,我能。但是,正如你可以预期,随着通信车的发展,即使在今天的最努力的法律还没有准备好如何我工作。有这么多我的下游活动是由于自动化的活动围绕着网络的其他地方,披露潜在有时甚至不上来。

长时间的网站访问者知道,前3年,我在博客上写的,我非常小心,不要说说我的公司,员工,合作伙伴,客户,甚至谈论这个行业。在2008年和今年,我开始有,其中包括未成年人权益份额一些无偿的咨询角色,并告诉你了,揭露它是有意义的。而现在,我的new role at Paladin Advisors Group(@paladinag),我成长的客户群,吸引了一些企业公司和初创公司谁更紧密地想工作我。

So that's a good thing, right? I agree. I am excited about the new possibilities as I sign up new clients and advisory roles, because my entanglement in the Web is changing - from an interested observer and consumer to one that can play more of an activist role, shaping the tools we are using now or will use soon. Yet, as I add such entanglements, I am thinking about where I can possibly disclose - not so I am covered by the FTC, but so I am covered with you, because your trust is more important than whatever the FTC dreams up.

(坦白地说,我已经给了很多心思,它可能是真实的,在许多情况下,顾问公司或它的风险投资,应该是可信的一个很大的更比一般的消费者,因为他们根本不知道该产品和公司比几乎任何人都更好)

此处,我认为从FTC差距,我的工作流程:

1)存档帖子和现有客户的讨论

很多时候,我的新客户是那些我已经写了。我以前对他们的写作是毫无疑问,由于我的兴趣,他们才知道我以前的故事,或者是因为它的。现在,我有一个客户端的合作关系,例如,与my6sense, should I retroactively go tag all previous posts that mentioned them with a new Disclosure text?

Also - should it be perceived that maybe I covered them in a positive light before, because I was angling for an advisory role? Even if there was no professional role before, should one assume that was the case, or is this coincidence?

2) Liking of 3rd Party Content On Current Clients

I won't even waste my time reading every word of the FTC's script, but other folks, includingSiliconAngle马克·霍普金斯所做的脏work。The obvious places to disclose are, of course, in blog posts, and in Tweets. But what about other people's content, where I can add visibility to their own comments, even if I was not the original author?

For example, should I not "Like" comments by the client or other shares of the client's work that others have made on Facebook and FriendFeed? Is it assumed that I would only "like" a post about a feature release because of the relationship? What about adding their items to Delicious or other networks?

3)自动化,可以防止泄露

If I see a blog post by a client and share it in Google Reader, do I also have to add a note when I share that they are a client? What if I retweet their official Twitter account? Notwithstanding that Twitter won't let you make any additional comments on their new retweet functionality, one almost runs out of characters.

If you also remember that我有一个相当强大的社交媒体工作流程,很多的方式,我得到的数据在网附近是通过让其他网络做繁重。我在谷歌阅读器自动共享书签我做出美味的项目得到啾啾 - 我从来没有得到一个机会公开 - 如果有任何关系。这基本上是什么可以解释为不作为的犯罪,一个不是过分的,但仍然可以在横着看,如果一个人认为我没有做出明确的关系尽最大努力。

October, I said the disclosure rules would have little effect, largely because I believe people who skirt the rules today will continue to do so, and while there will be some showcase examples of enforcement, they will be a small percentage of infractions indeed. I still don't think this will be dramatic. But it always seems like the people who try to change the rules are changing them for the way the Web was, not the way the Web is. And if I can easily find loopholes or places to work around the rules, the people who are the real bad guys will walk all over this thing.

October 05, 2009

为什么我不认为FTC的规则有关披露会产生多大的影响

As you no doubt already know,美国联邦贸易委员会发布了修订以指导各地的广告客户可能有在博客深远的影响谁得到免费的产品,服务或支付直接,公开这样一种交易或站在收到重罚,有可能分为五个人物代言,问作者。而some are welcomingthe move toward greater transparency, others see it as bloggers being putunder the microscope again,not being trusted, adding that mass media journalists have operated in the same manner for much longer, and disclosures are not always clearly found.

The goal of the new rules? Helping to make it clearer when somebody's influence has been bought and sold. If an author has an undisclosed financial relationship with a subject, they no doubt have bias, and that should be disclosed to the reader. In the end, the Web could become, as Matt Cutts put it, "more useful and more trustworthy”我一直都规定在这个博客上,我们大家都有责任是可信的,透明的,我已经试过这样做,几乎到了故障。当我获得了一个新的咨询作用,或已付费说话的机会,我已经告诉你了。我希望所有的人都为热心。

But with that said, I don't think the mandate will have a dramatic effect on the way bloggers disclose. The reason? Because good people will continue to be good, and bad people will continue to be bad. The people who have been in a gray area thus far, and have chosen not to disclose, will likely continue to not disclose - FTC regulations or not. And the FTC has a lot bigger fish to fry than the occasional mommy blogger or gadget freak who takes a free product in exchange for a plug, not to mention we haven't even discussed the enterprise space, where analysts who may have five to six-figure annual relationships with clients fail to mention that when writing articles that disparage their competitors.

The FTC's goal isn't to track down that I got a free copy of Brian Solis' book onPutting the Public Back in Public Relations(I did) or that I got a copy of theNew Community Rules从添马舰温伯格免费(我做了)。(注意:我没有任何审查了一件至今)美国联邦贸易委员会不关心我的T恤我无Lijit(我现在穿一个),或者说,我有我的笔记本电脑随意贴,从企业,包括Seesmic,OneRiot,ALLTOP,TiVo,FriendFeed,Facebook,博客gerTweetmeme。但FTC的确关心,如果一个独立的产品评测是一个真正的付费评论,或者如果一个博客“定期”接收产品的企业,这将导致观众“有不同看法的评论”。(行情通过玛丽恩格尔,副主任为广告实践在FTC采样BrianSolis.com)

这将是很好,如果每个人谁确实与公司定期支付关系,博客将增加在其网站上披露的链接。我的目标是保持我的最新咨询的角色列表,并提到它,当我做掩护公司,在同一个空间。你可能还记得去年的帖子的时候我告诉你I won an iPhone 3G from Socialmedian, not in exchange for a post, but as a result of a contest. That is because I already made the decision to disclose. Those who aren't already disclosing probably won't now that this rule has passed. After all, isn't it like passing the speed limit? If nobody crashes, nobody gets hurt, they may feel, and after all, everyone is doing it. I am glad the FTC is thinking about this, and there will no doubt be edge cases where the most blatant offenders will be paraded in the streets, but for the minor offenders, life should continue as usual.

2008年10月31日,

We're Open for Testing, but Please Don't Tell Anyone!

One of the things I like best about playing the role of early adopter is getting the chance to test sites before they reach the general public. Sometimes, I can help guide an entrepreneur to consider new features, or suggest changes to their interface that I feel could help make the difference between confusion and success. Often, this process is done before a product launches, and at other times, it is done after the product launches, and gets iterated. But what rarely occurs is for the product to be open to the world and yet, we still don't talk about it - a position I've found myself in the last week.

Last Friday, I had the opportunity to meet with a sharp entrepreneur with decades of experience launching new services. He's taken one company public and sold it, and started others. He walked me through the new service, which incorporates many of the social media tools I enjoy and use.

As he passed his MacBook Air to me in Palo Alto as we ate breakfast, I clicked through each of the tabs, and tried to find holes in the product. There were some, of course. UI issues, unexpected behavior, and complicated menus that probably weren't intuitive. But despite the issues, it was intriguing to see the incoming data manipulated and displayed and filterable in new ways. I asked my unfair share of questions and got solid responses.

当然,我问什么时候该服务将启动向社会公布,并作为我计划写下来,当任何封锁将解除,所以我可以拿一张纸条,并准备好时,他是。答案?该产品是目前直播,没有任何限制,但是......请不要写它,因为它是太早了。

被打开,但没有选项来盖的组合是不寻常的。通常情况下,你要么开门营业,或者你不是,所以,尽管我上面的故事,我还没有准备好告诉你这件事。当它去住,这应该是一个有趣的球员,一个是带来了可以连接到人民和主题的新途径。我可以测试它,使用它,并且有在得到在那些你谁可能弄明白没有任何限制。但它没有时间和人谁喜欢帮助流传着一句话,这是一个奇怪的位置是英寸

2008年8月25日

如果你看够硬,利益冲突是无处不在

Cyndy Aleo-Carreira, contributing editor atThe Industry Standard和专业的客人海报在许多网站,包括这个博客和邓肯·莱利的The Inquisitr, has a great discussion starter this evening on bloggers and their conflicts of interest. The piece, titledOut of the Navels and Into the Mirrors如果博客应该谈谈,问companies where they have a financial investment, any kind of part-time or full-time role, or if they should become friends with those they cover. Though broad, her questions likely resonate with many of us involved in blogging and reporting in general, and it's very likely you'll find a wide array of answers, depending who is polled. But each of us comes in with specific likes and dislikes, or personal history, which impacts everything we do, and displays our underlying bias, financial or not.

首先,她问,“应该涵盖博客,他们的公司在投资?”

I almost immediately want to say no. But in actuality, investors in a company usually know it very well, especially if it's an early-stage situation, where they will know it better than the general public. It's no secret they'll likely be more positive on the company, but if they're fair and disclose the relationship, you may learn a great deal.

Good examples of people who talk about companies they are invested in includeFred Wilson of AVC, and博客小牛的马克 - 库班

Second, she asks, "Should bloggers continue blogging once they join boards, take day-job positions with a company, or start/buy a company?"

Again, disclosure is needed. There are many official company blogs that are written by employees, openly. There are other blogs, likeMini-Microsoft, written anonymously, by an employee who is not an approved representative of the company who has unique insight as a full-time employee.

在a more close to home case,Adam Ostrow,首席执行官ReadBurner, stopped blogging about ReadBurner on混搭when he helped acquired the site. (See also:Did ReadBurner Acquisition Cause Conflict of Interest for Mashable?) When I joined the team to help as an advisor,我阐述了我的希望是透明的, and will disclose the role any time I get close to talking about the space.

最后,她问,“应该博客结交来自它们覆盖的公司的人吗?”

我认为这绝对是人类的天性。我必须要在这个博客上积极的趋势。我说说公司,我喜欢,我用的服务,和其他人我有很大的希望。在调查这些服务的过程中,我常常换了很多电子邮件和电话与企业家,这可以得到了解他们好或考虑他们的朋友。在大多数情况下,它是不一样样的朋友,你可以观看棒球比赛或观看电影,但你最终会全力支持他们,有时可能掩盖了一些错误,希望他们会suceeed。(也可以看看:My Double Standard for Web ServicesDoes Negativity Deliver Credibility? If So, That's Nuts.)

Being friendly can lead to a more collaborative environment, where you can both get information early, but also lend a helping hand to those who need it. I've never shied away from playing an informal QA role for services that need aid, and I want to instill a level of trust with those I do engage so they know they can trust me with confidential data.

除了这些问题,我的偏见随处可见,它们影响我怎么写,我的观点,这做露面。我碰巧喜欢苹果Mac OS X到Windows,即使偶尔的干扰是影响我的苹果体验。我正好是LDS,并没有太兴奋的传闻上周蔓延。我喜欢运动,我倾向于认为Calis better thanStanford在刚才的一切,即使它显然我错了,我确实有朋友在博客 - 其中一些人我已经做了播客或交易的电子邮件有或电话。我将链接到他们更多的时候,我将与他们更经常互动在社交网站上,我会更经常地在他们的帖子发表评论。(Cyndy和邓肯包括)

On rare occasions, interactions with people behind services also results in free stuff, which for some, could lead to bias. I have free t-shirts fromDisqus,FriendFeed, andBrowzmi, for instance, all which came after I wrote about them a few times. I have a world-famousCenterNetworkssticker, and my babies have schwag from ReadBurner,Shyftr,NewsCred和other places (这主要是因为我自找的)。我也代表标准人口统计。我在我30岁出头的男性。我住在加州,在海湾地区特别。我在科技部门的私人公司工作,并有自1998年以来,我有两个年幼的孩子。所有这些事情影响我的世界观,我喜欢或不喜欢什么。

而不是设置有关博客走出去的方式,以避免他们的话题很可能熟悉,或要求他们是寂寞的自动机的硬性规定,我们应该问他们更加透明和清楚,如果它们与真正的偏见行事。那就是这将使信任和不值得信任的区别 - 照照镜子,使博客舒适一次。