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2012年3月8日

SXSW, Yobongo Acquired-ongo


一年半前,迦勒埃尔斯顿在Justin.tv离开了他轻松的工作,尝试为创业者一个新角色和CEO, at Yobongo. His project tapped into a previously underserved market of people who wanted to chat with others nearby, regardless of existing social connections. Yobongo launched as an iOS app, and placed you in a public mobile chat room of sorts to talk to people in your area - not around specific topics, not requiring invites to a specific event, and not requiring you to know anyone - much like the public AOL chatrooms of old.

Yobongowas swept up in移动群聊小型悬臂在2011年接近SXSW,沿着白鲸,GroupMe的和其他许多人,其中大多数人已经看到了一年后显著变化,白鲸's acquisition by FacebookGroupMe的与收购由Skype是两个最难忘的。今天,Yobongo加入了并购的人群,发送了一张字条给,他们已经通过收购的Palo所有用户奥拓为主Mixbook,照片书和日历的公司。

If it sounds like there's a mismatch from the initial product scope and new acquirer, then you guessed right, as the mission statement has changed. Elston's note says, "Today, we are excited to start a new chapter in helping people communicate. Together with Mixbook we will accelerate our efforts to help people communicate with their photos." So what you know about Yobongo has changed and they are on to something new. As a longtime watcher of Elston's products through their many iterations,首先是2008年3月Toluu回我祝愿他和球队在他们的新的冒险为一体的门关闭,另一扇就会打开最好的。

March 16, 2011

SXSW 2011 “获奖者”:Foursquare和可哈希


The crowds at the西南偏南(SXSW)互动活动在奥斯汀本周被说成是比前一年,这导致更长的线,更拥挤的场所,少停车场和遥远的面板,并在酒店远远超出步行距离事件高20%-30%。甚至比大的人群大都是期望许多人不得不为初创企业瞄准展示为主要的知名度和可能,上水平星途多与荣耀Twitter's rise to public awareness in 2007 andFoursquare的推出于2009年,但它的现实情况是,所有的噪音一个展前和展会期间听到的,老品牌似乎保持发球局,而大部分的挑战者做了细微的影响。

Two years removed from their buzzy debut, Foursquare doubled down ahead of the SXSW event with在Android和iPhone其位置的应用程序3.0版,making the application much more fun than before, and introducing an "Explore" function which promoted trending venues, highlighted a running 7-day leaderboard for friend connections, and smartly added historical data to every checkin, letting you know the last time you were in a space, and marking the first time(s) you had checked in with other friends.

This, combined with a rollout of manychallenging to obtain SXSW specific badges,并与衬衫大量存在嘉豪和一个真正的四角法院通过轻松易上手Foursquare的员工包围,把应用程序在大家面前。对于群组聊天的所有谈话,是四方的,我看到从场馆拿起一次又一次地场地,引导人们到下一个目的地,眼睁睁的看着晚会上起起落落,或看看有什么蜂拥而至。我期待着来自四方,让统计的全部破败后SXSW更新,但尽管一大推从谷歌的谷歌的地方火锅,和some work byGowalla的中,LBS世界是非常片面的。

When people were group texting, the usage seemed pretty split, but from what I could tell, there were few converts. Those usingGroupMe的展前使用GroupMe的保持,以及那些喜欢谁白鲸kept using Beluga. Meanwhile,TextPlus都能' much larger audience, which I was told is pushing upwards of thirty five million messages a day to eight million accounts, is not the typical SXSW attendee.Yobongogot a fair amount of press for its unique iOS app as well, but lies tangential to the group text space.

在一个新的应用程序,我离开了SXSW使用,我是不是之前曾是Hashable。Though skeptical at first about its utility, I sat down with the company's CEO,Mike Yavonditte,并详细了解了公司的服务如何有你检查到的人,而不是地方,以及它如何可以成为不只是作为您的新的业务联系数据库,但作为一个潜在的替代LinkedIn,作用不只是为前者的业务连接的存储库,而是一个从您的网络中新的链接和前奏。当我从一个地方签到的地方与Foursquare的,我也攻可哈希说,我有,他们是谁,我们在做什么谁。同时,那些在我的“内部圈子”正在做的一样。

现在从SXSW回到家里,我希望签入和连接的狂热的步伐下降。这也有可能是我的许多最重要的会议将在哈希的私下指出,而不是向全世界广播。同样,那些机密介绍我的人之间做可能需要在电子邮件应用程序和以外的地方,直到我得到充分的把握什么是公共的,什么是私人与世界同步。但此说,可哈希有一个地方现在没有任何竞争对手满了,他们现在在我的社会剧目是。

No one service "blew up" at SXSW and captured the imagination. Beluga sold before the show. Fast Society tried to be visible and you couldn't go too far without tripping over a Chevy, Pepsi Max or some other corporate gimmick. But Hashable is in the vernacular now and may prove very useful, while Foursquare surprised many of us and smartly cemented its position as a major tech leader. They're still young, but they're the kings of their space and should keep it. For what it's worth, I didn't hear a single mention of Facebook Places 。Could be the crowd, but I assume if you take something fun, take the personality out of it and flatten it out for the masses, nobody talks about it any more.

March 12, 2011

Path Planning Photo Imports for Historical Memories

上周五,我参加了一个小组在SXSW讨论的移动照片共享日益增长的全球性,专门针对两种方法 - 通过像网站的照片质量广播TwitterFacebook,or limited sharing, such as that espoused byPath, WHOfamously has有限的共享,以50人的自我选择的网络。在我们的面板,丹尼郑氏路径放过,该公司正在计划一个新功能,让您挖掘现有照片共享帐户您可能有,并将它们导入到你的路径,使得服务更好,更充分考虑您的活动历史。

In our discussion, Trinh doubled down on the service's limited sharing approach, advocating the select network more accurately reflected human nature, best exemplified by the famous Dunbar's Number (150) which shows humans typically interact with a smaller number of close friends, rather than blasting out to thousands of loosely connected followers. For Path, the magic number isn't even 150 or 50, but 15 - fifteen amazing connections upon whom you could call to ask for help if you were in the hospital, for example, he said.

Trinh spoke to how sharing photos with a select group of people sets up memories - and how scrolling back even a few weeks of photos brings back the feelings of the event where the photos were taken. With this in mind, combined with the service's relative newness, he said the company was investigating the option to let users import photos from external photo sharing sites (assumingFlickr的和Facebook名列榜首)来扩展路径本身的这些回忆,即使路径不是原始来源。这个想法可能可能是像MemoLane,其中一个可以滚动从右到左回到过去,看到一个人的既往病史。

在面板中,陈也跟公司的s design philosophy, saying features often would make it to the very edge of code release only to be pulled at the last minute because they weren't quite perfect. He also promised Android support was planned in the near future, and speculated the company might eventually move into including video as part of one's Path. But if you're expecting Path to open up outright, don't hold your breath.

March 11, 2011

展望云为中心和免费的苹果在SXSW,由于CR-48

Here in Austin for SXSW for my third time at the conference, one thing has already been achieved which I never attempted before - a completely Apple free experience. After some thought, I opted to join this year's conference while leaving my MacBook Air at home, in its place taking the ChromeOS powered CR-48 notebook from Google's pilot program instead - not due to some ill will toward Cupertino, but as the device helps solve some of the major issues that plague industry events of this type - network access and power. Seeing my fellow Apple addicts clustered around power outlets with white cords draped to and fro today has already helped validate that decision. Meanwhile, Google has quietly been upgrading the ChromeOS experience, so we early beta testers can feel more confident using what's not intended to be the final user experience.

As noted in my initial feedback在CR-48在今年年底中,device sports an incredible battery life, approaching that of the exceptional span seen in tablets from Apple's iPad to Android tablets including the Samsung Galaxy Tab. Instead of the less than two hours of uptime I've come to expect from my MacBook Air during typical use, the CR-48 easily bests six hours of steady work, and probably can do eight if I'm not making it sweat.

同时,作为普通观众的事件都知道,3G网络接入和WiFi之间,它并不少见,一个或两个是下来就像一个SXSW megaconference,即使有大的规划和最好的意图。在CR-48给了我一个逃生舱口的东西 - 有100 MB的可用3G网络流量来了来自Verizon,这是我挖掘到具有WiFi靠不住去几次。这不是在MacBook Air上的选择,当然,除非笔记本的攻到我的Android通过Wi-Fi热点。

提前计划,我知道这是有道理的,超重的功率和无线的方便与CR-48。自十二月检讨,ChromeOS的已定期在空中更新,包括修复了备受诟病的触控板,以及新的最后一天左右,除了真正的窗口化的,超越一系列选项卡在Chrome浏览器中分离窗户充当独立的屏幕,很像Mac OS X的空间功能。现在,我只需要按下Control-N产卵一个新的浏览器窗口,然后点击屏幕来窗格之间切换右上角的新窗口图标。考虑到绝大多数我自己我的笔记本电脑的活动是基于Web的,与越来越少正通过桌面软件来完成,我的云为中心的生活是对CR-48很舒服。

Barring an overwhelming tractor beam pull from the makeshift Apple store featuring new iPad 2s, I expect to leave Austin on Monday with the same number of devices I came here with - three. Between the CR-48, my Samsung Galaxy Tab and my Android-based Samsung Epic, I can do everything I need to, including schedule my SXSW itinerary with the show's dedicated app. My weapon of choice doesn't have any branding on it - it's a black monolith that simply executes. I don't expect to see a lot of other CR-48s here at the show, but maybe by 2012, there will be a greater ChromeOS contingent. If they keep the battery and wireless strengths a focus, I can't see why not.

March 07, 2011

LiquidSpace Connects Mobile Employees With Fluid Offices

正好赶上SXSW2011LiquidSpaceis opening its doors to mobile workers looking for flexible meeting and office space on demand through an innovative application for iOS that lets you track down and book available meeting spaces, based on location, availability and features. But which doors exactly? Well, any of them - for LiquidSpace is leveraging advances in technology, such as location awareness and the ubiquity of mobile applications, with trends in real estate that see employees working "all over the place" in a world where many buildings are significantly underutilized. The combination has delivered an opportunity for someone to step in with a solution for both - putting people to work in buildings that could spare it. LiquidSpace smoothly offers a real solution.

创始人,马克Gilbreath和Doug Marinaro酒店,在过去十年中逐渐熟悉了如何将传统地产模式与固定租约是“完全不符”动态和发展的公司。与负责我们的碳足迹和资金的60%,商业地产对谁可能不使用它不足或会要求太多被人装空间被低效地度过,这对确定必须有一个更好的办法来把事情做好。

LiquidSpace Shows Available Venues In Your Area

输入LiquidSpace。这个概念是双向的,像四方,为用户检查到的位置,提供了一个空间,并要求业主会场设立的描述,可用时间和定价。场地可以通过以下三种方式,即一个被猛击:
  • 公共场所(如网吧)
  • Paid Venues (such as a shared work space)
  • Private Venues (such as a incubator or VC office)
In the Bay Area alone, we've seen incubators rise with notable hotspots such as the创始人的书斋Dogpatch Labs,which have helped to move the market in LiquidSpace's favor, delivering private venues withs hared work spaces, often including conference rooms and kitchens. LiquidSpace essentially tries to deliver a location-aware search with a unique piece of real estate that matches the scenario you are working to.

Booking a Workspace on LiquidSpace

The application is quite robust for not having yet officially hit the App Store. You can find meeting places by location, sorted by private workspaces, public venues or meeting rooms, see their free/busy schedules, and can book well in advance if you like. Venues can set criteria for you to book the spot, and you can even use your confirmation from LiquidSpace as your identification at the front desk when you show up unannounced.

对于家庭的上班族,喜欢LiquidSpace一个应用程序来没有太快。从出城寻找合作伙伴,以满足面对面在PowerPoint中?忘记星巴克或您的客厅。火起来LiquidSpace,找到您所在地区的私人会议室和预订。从你的老板打电话对你需要在网上直播,20分钟可达高速公路什么时候?靠边停车,打开你的iPhone和预订最近LiquidSpace位置。你越去想的可能性,这样更多的应用程序是有意义的。

I won't hold it against LiquidSpace that they're iOS only right now. In my discussions with them last week, it was clear they were thinking big on how to crack the Blackberry-carrying mobile worker, and the growing Android population. We even talked about whether their next step should be to make a Web app available in HTML5, which I'd strongly recommend. But before all that, if you happen to have an iOS-capable device, and you want a meeting place on demand, and are in a supported area, LiquidSpace sounds like a great idea. If you're attending SXSW this upcoming weekend, you can even book a space in Austin now. So do it before all the meeting rooms fill up.

2011年2月21日

Yobongo: The Open Chat Room In Your Pocket (Preview)

In the因为Yobongo第一次获得了关注4个月CEO和联合创始人迦勒埃尔斯顿一直在努力准备他的产品的知名度和规模由什么是潜在的世界上最大的科技事件可能要求,SXSW,an environment which can catapult new sites into the stratosphere, or should they fall flat, have them forced to regroup.The service, currently in private betaon the iOS platform, has seen increasing activity at practically all hours, the equivalent of an open bar for discussion with members of the local community, which never closes.

在过去的几个星期,我终于找到了一个理由让我的iPod Touch附近,在一个家庭充满Android设备。磁铁般的拉力从Yobongo,其目标是给人们带来潜在完美的陌生人,谁都有一个地理位置,在一起无话不谈。应用程序的实时性,使朋友和其他人之间的真正对话,超越的发球和截击状态更新或Q&A世界,把焦点放回谈话,而不是性能和回复,转推和喜欢计数的世界。事实上,有没有更新反馈点 - 只是一个恒定的流量。


Yobongo在行动。注意对私人信息通知程序,人数聊天。


The concept hasn't changed since October, with the idea being people in shared spaces may discover they have common interests and can engage in intriguing discussions. For the many of us who routinely bump into the same faces and avatars on every network, this could be refreshing. Yes, just like any other social situation, it's easier to talk to those you know than those you don't, but Yobongo eases that process by mixing everyone in a single space.

So each morning, after turning off the iPod's alarm, I peek at Yobongo to find Caleb talking with users in the private beta. Some folks I know, and others I don't, but I am getting to know. And it's incredibly easy to jump into the stream of consciousness. For one, your avatar displays when you open the app, so they can welcome you. Second, the app doesn't start with a blank screen, but shows all the text flowing through the river - with the newest updates below. Should you want to, you can scroll up and see how the conversation evolved, see updates from people whom you may have missed, and get caught up.

发布到该网站可能不容易。没有团体加入,与其他应用程序一样,很多一些我(包括白鲸TextPlus都能)。有朋友给乡亲们没有要求,因为你已经连接到每个人生活。一旦你开始打字,大家都知道,因为系统轻轻说“ ......是打字。”如果不止一个人打字,系统更新也有。所以,你马上,即使在像iPod Touch的小空间,获得所有参与者的想法,正在进行的消息,你可以得到更新的私人谈话,看到了线程,因为它的发展。不坏。


积极Yobongo聊天和一个独立的私人信息。


Caleb, previously highlighted on this site for his work withToluuKallowKickpost,started the project with fellow Justin.TV ex-colleague David Kasper, who is responsible for engineering while Caleb handles product, the "yin and yang" of the operation as it stands now, he told me. While the company has been mentioned in the same breath as big group chat monoliths like GroupMe and others who have raised millions, Yobongo has not yet taken any funding. Lucky for them, they do have free residence atDogpatch Labs,courtesy of Mike Hirschland and Ryan Spoon ofPolaris Ventures, WHOwould probably have the first in to a round A if Yobongo wanted to be YoFunded.

LikeQuoraFacebook和其他网站,Yobongo持有一些规则,以帮助避免滥用该系统。它的首选,客人使用真实的照片,并使用自己的真实姓名。该应用程序的短社区准则问“友好”,“尊重”和“真实可信”。

Does the world need yet another place to chat beyond the big social networks, and new places likeConvore或组消息参与者,包括鲟的主机,GroupMe的MessageParty和TextPlus都能?在我看来,有房的轻量级系统,不觉得自己的工作,这是开放给所有谁到达,并充分利用接近。无论Yobongo是解决像SXSW事件或没有,只有达到这些iOS上,还有待观察,但我可以看到清晰的价值与这两个,你知道的朋友,你还不知道的朋友聊天。

您可以通过标题来获得Yobongo的内测名单http://www.yobongo.com。该服务的第一个官方介绍视频如下。

一月22, 2011

白鲸's Pre-SXSW Buzz Builds A Month Into App's Life

随着服务,如Twitter四方gaining incredible boosts through high visibility at the yearlySouth by Southwest event(SXSW),它已成为一种消遣来预测哪些服务将是突破今年,如果任何东西。如果及早应对白鲸is any indication, the application, in addition to other candidates, such asYobongo,is in the driver's seat to take that role in 2011. Only a monthafter the application debuted,组织p texting service has gained high-profile mentions in publications as varied asFortuneTechCrunch,我可以看到新的联系人,每天参加此项服务 - 从我的通讯录通知我从服务中的每个新的连接。

由于辩论on Quora,it's widely assumed the best candidates for a boost from SXSW would be those useful at the event itself, be it for discovering top parties, debating keynotes and panels, and enabling people to communicate in the sometimes frenetic venue with spotty wireless support. This leads us to Beluga and Yobongo - the first enabling free texting between friends with intelligent linkage to location data and photos support, and the second offering location-based chat with complete strangers. But Yobongo doesn't have multi-platform support yet (including Android), and Beluga is already seeing good cross-platform engagement from early adopters, former Googlers, and is gaining awareness in the mainstream, especially after having been本周谷歌功能在Android Market- 显著goosing应用程序的下载量。


从白鲸更新与照片和地理位置


群聊领域是一个越来越拥挤,同TextPlus都能GroupMe的和now Beluga being the best-known players. But Beluga, without the10 million in funding gained by GroupMe,already has an extremely smooth application that integrates well with both mobile and Web-based activity, supports multiple mobile OSes and is very lightweight. As I've seen new "pods" started within my groups of friends, for the casual to the more business-oriented, it's obvious that a simple and fast way to exchange messages in groups, independent of the larger networks, like Twitter and Facebook, is much desired.


洪永城和西沃恩奎因狂欢白鲸在APP
(注意这也波德的地理范围)


Guessing where the application could go in the future would be especially interesting as well. Recall howBrizzly野餐了私人和公共选项,让你发布的问题和答案聊天的网站都可以看到?今天,所有的白鲸豆荚私有只参加。有可能来一个真正的机会,使选择荚公开,甚至对这种吊舱建立分层的角色,所以你可以有只读的公共活动,如SXSW及其他参与者和主持人。



Foursquare的丹尼斯·克罗利在白鲸的成长超越主流


If it wasn't enough to just speculate about how the app could perform on the public stage, I was backed by Siobhan Quinn, product manger at Foursquare, who said in one of our Beluga Pods that "Beluga is going to blow up SXSW." Activity in individual pods is jumping, users are joining and feedback so far has been very good. It's been an eventful month for the service already, even over a usually-quiet Holiday break, but the next few months could be very loud indeed.


交友正在加入白鲸所有的时间


如果你还没有使用白鲸,去看看在http://belugapods.com。想加我荚?只要使用我的电子邮件地址,我会加入。

2010年3月15日

在SXSW主题随着EV威廉斯你所希望看到

This afternoon, as most of you know,EV威廉姆斯,首席执行官Twittersat down for a much-anticipated and heavily-attended keynote interview at the西南偏南大会in Austin. After thousands of Twittering geeks and quasi-geeks alike had settled in to the packed exhibition hall and overflow rooms to hear the latest updates delivered straight from Twitter's leader, their excitement soon turned to boredom and finally, severe annoyance, as the interview's pace, tone and content fell well below expectations. After an hour's time, the halls in Austin were more than half empty, and an opportunity to showcase one of technology's biggest successes in the last few decades was for the most part lost.

对于在SXSW与会者的数量庞大,Twitter的集中体现一种新的通信形式。他们的朋友们就可以了。在那里他们记录他们的生活,并与志同道合的个人和企业连接。该基调是本周的平局将是一个显着的低估。当我坐在楼上的奥斯汀会议中心,让我的笔记本电脑的预期得到一些电活博客的主题演讲,与希望不切实际的书呆子等待他们的淡蓝色的Oracle访问卡在自动扶梯。

我遇到过两次EV自己,很快包括周日晚上在谷歌阅读器/博客聚会,寒暄了几句,并握手,但绝不是认为我们接近。这就是说,我预计我会再见到他,而其中许多出席今天的活动,这可能是他们第一次和也许只有直接听到电动车的话时间。他不这样做主要发言机会的时候,和SXSW是今年最大的怪胎麦加之一。即使没有宣布奇妙的东西的机会,EV和面试官都将有一个巨大的平台,谈话给观众和有趣。他们失败了。电动汽车可能不是史蒂夫·乔布斯的图像中的魅力的领袖,但他真的没有机会,被服务的,与感情,文化和处理棉球软问题的糖浆状镶嵌“迷死人。”

As I summarized the keynote ina running transcript on Google Buzz,I hoped my own fatigue wasn't seeping through the text, but the pedantic non-inquisitive approach had me fidgety, featuring insightful questions such as:
"It was you or Biz that said if it was awesome people would use it, and when you talk about creating something, it is about awesomeness? What is awesomeness for you guys?"
At other points, I wrote...(Questioner keeps agreeing with Ev and saying that's "cool" rather than asking questions)(Questioner recaps his own previous blog posts)...。当我在演讲结束抬头,一度挤满溢出的房间,我是累了,安静,很空。该行当时我坐在一旦打包肘肘,炫耀了5把空椅子我左边,和一对乡亲我的右边,其间有几个空椅子。讲座已经明确错过了目标,人非常失望,相比他们显然已经希望将一些特别的东西。

Here's what should have happened.

对我来说,主题演讲中远远达不到,不是因为提问是友好的,但因为有非常小的物质。人们可以质疑一个有趣的方式扬声器而不争议。什么没发生任何被追问细节转化为竞争市场,技术,挑战或与开发商的关系。取而代之的是,我们得到了关于管理的原则问题,过长的沃尔玛,野心的描述,无论是伙伴关系应是“双赢”,或者如果Twitter可以成为正义的力量。

I respect Ev and think he had hoped for a lot more. I would have challenged him and asked:
  1. 已经Twitter的最后逃脱困扰,2008年该服务的可扩展性问题?如果没有,还剩下些什么来解决,而一种技术挑战依然存在呢?

  2. 有传言称Facebook曾经有意购买Twitter和您选择保持独立。您如何看待在世界一起影的角色?你在哪里竞争,在那里你能不能潜在的合作伙伴?如何做他们的收购FriendFeed的变化的东西呢?

  3. 当你看到谷歌推出的Buzz,你觉得像老公司,你曾经为正在寻求刺伤你在回来?

  4. You talked about being an open company hoping to foster strong developer relations. How can developers on the Twitter platform be sure advances in your own services won't compete with them and put them out of business?

  5. 尽管你已经打开了流水选择了收入,任何人可以谁愿意到流水饲料报酬增益访问合作伙伴?如果没有,你怎么设置做生意的标准是什么?

  6. 有许多不同的Twitter客户端在那里。什么是你最喜欢的第三方客户端的方面?什么这些客户的属性,我们可以期待在Twitter.com看?

  7. Twitter的搜索引擎仍然是非常破碎,只返回了几天价值的鸣叫。这将永远不会得到解决,并且是它的一个重点有多大你的团队?什么剩下要做的,我们什么时候可以看到真实的搜索引擎联机?

  8. 该公司最近改变了它的方式,以推荐用户列表,但你也知道,很多人在Twitter上有一个从旧的模式中受益六七数字以下,并有因为这种方法的令人难以置信的范围和影响。如何能在公平的竞争环境铲平?

  9. It is assumed that your relationship with Betaworks has also led to your use of Bit.ly as the primary URL shortener on the service. How soon until you purchase Bit.ly outright? Should we also assume closer relationships with other Betaworks companies, such as TweetDeck?

  10. So far, it appears you are avoiding revenue models that include advertising in the stream, similar to Google AdSense, but we have also been promised advertising we will love. Can you explain how this advertising will work, and if I can block it?
坐下来与最兴趣之一的首席执行官sting companies in all of technology and not talk about technology or competition or specific tools in any meaningful way was a dramatic letdown. That the interviewer did not recognize the fatigue of the audience as they scurried out of the cavernous halls was shocking, and now, Ev, who seems to be more on the shy side than the screaming and yelling type, like Steve Ballmer, may think twice about another opportunity, which is unfortunate. I recognize a public interview on such a stage can be a real challenge. We all learned about Sarah Lacy's struggles in that space back in 2007. But those of us who use Twitter and really care about these products deserved more. The SXSW community deserved more. They voted with their feet and they voted with their retweets. While one can remain civil and not throw barbs at the speakers, there was no question this could have gone a lot better than it did, and Twitter will have to promote其新的@ Anywhere的平台以更好的方式,在今天,它正在认真被火车残骸,我们发现自己卡住看黯然失色。

2010年3月14日

Gmail Failures, Crazy Ideas and Wave's Leapfrog

在网络上,有过那里有很多的困惑谷歌Wavefits alongside the recently-introduced谷歌的Buzz,or even if Wave is supposed to be a companion or competitor toGmail- 这有可能蚕食公司的非常明显的(和利润)的电子邮件业务。今天在SXSW发布会上,领先的Gmail团队表示,该公司承担风险,从错误中学习,是的,有时甚至是建立一个有冲突的产品,并可能取代彼此 - 从做自己保持竞争的名称。

由于这是今天下午描述,谷歌Wave,开张在早期的测试,去年是“跨越工程”,从而超越今天的环境中,但被设置为影响一个未来的网络。该小组于波的工作,与推出的产品讨论,is looking to do more than just build a collaborative service, but to possibly even replace e-mail itself, something the GMail team recognized might seem at conflict to their core mission.

“当人们问我们是否拆我们自己的服务,我们宁愿蚕食我们自己的服务不是有其他人这样做,”托德·杰克逊,对Gmail和谷歌的Buzz产品经理说。

把显著资源转化为可前来未来冲突似乎疯狂,甚至有点偏执不同的产品线,但它听起来就像是意料之中的事,为球队,这表示它喜欢冒大风险,这可能不是永远看到一天的时间,或当他们这样做死。事实上,今天我们了解到,谷歌的Buzz原来的化身几年前就开始。

“大多数的我们尝试失败的事情,”乔纳森·佩罗,在Gmail的前端软件工程师,负责Gmail聊天和邮件护目镜说。“我们有很多事情是错误的开始。我们最近推出了谷歌Buzz,它有一些错误的开始它推出之前,我们开始像巴斯身边的时候,我们推出了聊天四年前。好的创意生活,你看着办吧去“。

搞清楚事情出来Gmail团队可以很快。该团队自诩严密的工程环境,无论在创意可以迅速讨论和编码的,并在会议是例外,而不是常规的做法。

不过,虽然Gmail的大多数故障都发生在测试,而不是由它的山景城的城墙外,对于巴斯初始故障发生感谢球队做一些核心错误,没有现实世界的用户的测试平台,过于依赖对他们开放的企业心态。

"Gmail thought that e-mail and chat networks were also the social networks, and we missed the boat there," said Jackson. "(Autofollow) worked really well within Google in a trusted environment. Googlers rarely used block."

While Gmail's focus has changed over the last six years with the additions of Chat, Buzz, user interface updates and other features, the product initially aimed with three main goals: enable users to never delete e-mail, have a spam filter that really works, and build a Web interface with the level of quality of a desktop application - concepts that nobody knew how to do, but wanted to accomplish anyway.

"One of the lessons I learned is that when we start with ideas that are crazy at the time, but we thought we could do, they would be pretty great for users, said Perlow. "They had no idea how to build these things, but had to figure it out."

GMail's Invite Marketing Coup Was a Myth

在过去的六年中,营销队伍和网络服务都指出Gmail的邀请唯一的方法上的驾驶,在短缺的时候用户需求的最成功的例子。在一个点上,GMailinvites were so sought after that account-holders were selling off their spare invites on易趣。In fact, that's where I bought mine, as well as a never again used account ID forOrkut的,早在2004年。今天,在SXSW,我们学到的举动让Gmail的邀请,唯一的平台是不是一种营销策略,而是一个由恐惧从工程带动下,谁想到他们可能无法在规模巨大潜力需求。

正如著名的4月1日,Gmail的首次亮相,2004年是不是一个巨大的愚人节的玩笑,在的时候,竞争对手如承诺的基于Web的电子邮件技嘉雅虎提供了一个相对可怜的50兆字节。与呼应桌面应用程序的质量,并集成反垃圾邮件新的基于Web的界面相结合,团队认为新平台可能超过可利用的资源潜在客户的需求 - 而被推为只邀请系统工程师。

“人们在互联网上邀请出售他们的灵魂,”阿里尔Reinsten,产品营销经理的GMail,在说SXSW互动今天。“但它没有(提供邀请)一个营销理念。我们担心的能力。这是被视为市场工程的决定。”

With GMail now having passed the initial time of scarcity, open to all, the company now focuses on how they can leverage word of mouth from happy customers, and push for activities like viral videos and fan-building activities. Reinstein did say GMail was advertised widely in 2007, in part of a wide push to highlight it's built-in spam protection, but "it was a drop in the bucket compared to the organic growth and the viral growth GMail is known for," she said.

上Monday, the Users Will Strike Back Against Products

Although I covered a pair of panels from南西南发布会in Austin yesterday, I didn't go deep and explain why I chose to return to the event, which I first participated in and attended last year. Thanks to work at home and with Paladin, I almost opted out of SXSW in 2010, but after being offered the opportunity to speak on behalf of users everywhere and talk about how we may be losing the battle against products that are poorly designed or don't have our input, I had to accept - and therefore, I am spending the weekend in Austin. Tomorrow, in a core conversation, where I will participate in tandem withChris Wetherell事实验室(的制造商Brizzly),和以前的谷歌读者we will sound the alarm for users to once again get the upper hand.

作为用户,我们太久没有太多的产品,我们预计将使用语音的。我们一直在反复后通过迭代拖的测试版软件,预计将接受较差的用户界面,数据丢失,不兼容和决定已经作出该收益的公司,而不是我们自己。我们已经看到,侵犯隐私,我们已经看到了网站创始人时感到厌烦,我们喜欢被遗弃,或当收购公司在支持现有的社区没有兴趣。

在一个据称社会领域,我们已经看到公司认为他们所要做的就是开始一个Twitter帐户或求求你加入他们的Facebook页面,但不是有真正的连接,都发出自己的实习生壶嘴优惠券代码,并收集跟随计数。我们已经看到,讨论板和反馈论坛创建,然后忽略。

Users are not to be feared. Users are to be embraced - and very often, we may have some fantastic ideas in terms of how to drive your product strategy that will help your company gain in differentiation, gain market share, and outperform the competition.

这不是电力用户严苛的功率和访问游戏。这是呼救声,让我们再次相信你的选择。就像每个航空公司在每个航班结束提醒我们,是我们的选择,我们正在寻找,让我们真正价值的解决方案。我们希望能帮助您。

如果你在SXSW在奥斯汀的明天,请拿起火炬代表用户随处可见,在11点到谈话加入我们了解我们如何防止产品,我们喜欢成为我们痛恨的产品 - 并要求开发商拿我们认真。我们在希尔顿J和the session is titled: "Products vs. Users: Who's Winning?"

Join us:http://my.sxsw.com/events/event/770

March 13, 2010

Users vs. Companies: Conflicts over the Real-Time Web?

If 2009 was the year of real-time Web, with practically every major service finding ways to bring content to its users instantly, 2010 is about optimizing the new real-time world, expanding interoperability between sites, finding more ways for users' content to be discovered, and taking the potential of real-time out of the status world and into the real world. Today, at the西南偏南互动事件在得克萨斯州奥斯汀,一个小组问,如果我们在这个愿景中取得切实进展,如果公司感觉竞争压力的增加,在这个过程中短期变化的用户。

Marshall Kirkpatrick of读写网, WHOmoderated the panel, featuring representatives fromCollecta谷歌Gowalla的微软说,“实时网络是一个大的,复杂的,多头的野兽”,并称,“几乎你跟很多关于这个主题的人会给出不同的观点。”

对于大多数的实时网络代表从更新发布时减少延迟,当他们实际上是经历了零。这可能是从博客到下游聚合器和RSS阅读器,从社交网络到其他点的生态系统,或从Web即时警报状态更新更新任何东西之大,保存的搜索请求你已经找到了积极的比赛。

但与已经发生的实时网络中存在的问题之一是,尽管焦许多服务,解决同样的问题,许多人没有提供真正的数据互用这样做 - 和其他服务都试图解决实时而不必完全访问用户的公共数据。

"Back in the day, you couldn't send e-mail from AOL to Compuserve, and today, you can't send data from Google Buzz to Facebook," said Brett Slatkin of Google's App Engine team, and co-author of Pubsubhubbub. "Part of what we are trying to work on is breaking down these barriers that connect to different sites. If I am on Buzz and Marshall is on Identica and Jack is on Twitter, we should all be able to communicate."

Standards have evolved in the real-time Web space, from OAuth to PubSububbub, WebFinger and Salmon (as documented here),但是,这并不是说有没有还在激烈争论过这些标准,甚至其标准版本应予以支持。(See this article for a discussion of OAuth 2.0

"I try to be a practical person, and when I hear about a family of specifications, it sounds like a family of work," said Dare Obasanjo of Microsoft. "There is clearly a place where we have a common pain that we can work on. There is a bunch of shared pain, and the way you have to get real-time service is to work on APIs, and that is a clear starting point for standards. Pubsubhubbub can help solve that problem, but I get concerned when you have to implement certain specs to solve that problem."

“这些规格我们同意应该是有用的on their own," answered Slatkin. "When you implement a specification like HTML, you are not buying into an ideology."

As the real-time Web's protocols are debated and deployed, so too does the application of these services.谷歌的BuzzFacebook在转换假设私有数据公共收到审查他们的侵略性,和Netflixrecently canceled an algorithm development contest thanks to concerns of assumed privacy violations.

“在谈到隐私,现在,不幸的是,社交网络市场是失败的,他们有什么动力来鼓励用户隐私,”奥巴桑乔说。“我在观望,当人们发现他们认为是私人的更新,对谷歌和Bing的热门话题一部分用户和公司都在发生冲突。”

Obasanjo gave the example of Twitter needing its users to be public in order to drive value into the system. After all, if users were all private, there would be no trending topics, and thus it is Twitter's best interests for updates to be public. "There is a factor that if a user wants to be private, it subtracts value from the system," he said.

除了这些问题,实时网络的知名好处刮伤什么能更扩大到从其他来源的实时数据来完成的表面,有人主张。斯拉特金的预测时间,你可以查询供应链库存和购买本地,而不是从Amazon.com,他们的头转向规模经济。Gowalla的的斯科特·雷蒙德谈到相交的实时Web技术与地理数据显示的趋势位置和时刻的热当事人,通过随时间衰减签入的相关性。杰克·莫菲特,Collecta的CTO表示,对于新的工具和利用零延迟应用程序的开发环境变得“非常有趣”。

“所有这些人正在研究,现在实现的潜力,对实时数据的工作,”帕特里克说。“布雷特·斯拉特金说,这是很重要的人着眼于不可预见的未来,我们的工作在系统支持未被发现的使用情况 - 事情会很快得到真正的疯狂真的。”

网络广泛采用RSS和Atom标准已经消除出版商提供其数据的问题,像PubSubHubbub通讯工具正在努力获得从一个网站到另一个数据更快。“轮询不结垢,你需要一个推送通知,提供它。这是可能的,我们将有多个赢家,我们必须考虑隐私的考虑,人们都不希望自己的数据提供给大家,”莫菲特说。

实时是分层的元素在the Web, and it seems to be happening even if developers aren't completely in agreement over the tools needed to optimize the experience or if the debates on privacy versus public data are solved. And there's a lot of room for real-time to grow outside of the statusphere and to more traditional markets. The question is can developers provide solutions that don't have users running to the FCC?

活动流的目标是成为未来网络的DNA


当备受推崇的开源倡导者克里斯·梅西纳announced he was joining Googlein January, many folks were concerned that his being absorbed in to the big company Borg would mean a cessation or redirection of some of his projects targeting the next generation Web, possibly in exchange of proprietary efforts to promote the company's products. Today,在西南互动活动南在得克萨斯州奥斯汀,他谈到了他如何与社区的其他人,无论是在谷歌和它的外面,正在努力将更多的意思是我们的社交网络,活动,以及饲料,延伸通过今天的数据可移植性标准,包括更多信息更多的相关性。梅西纳通过Web出版的历史走过,从十年前的静态门户网站,到今天的RSS和Atom的网站,并提出了未来更多的信息,基于流,即讲述一个故事。

墨西拿,表达对一个团队,他认为是领先于同行业他关心的事,包括数据解放阵线工作的他的兴奋之后,让数据从一个地方移动到另一个说,他专注于他所谓的“生成结构”是那样的基础和信息的共享方式,更新和发送的DNA。

正如他回忆,1999年,门户统治Web和人,包括我自己,会把他们的数据像网站我的网景我兴奋,自定义这些网站与第三方服务,主要是攻RSS,它提供了一个故事,一个链接,它描述的头条标题。在这个时代,出版商希望不放弃他们的数据,这是“最好的我们可以做”,他说。到2005年,RSS的一个新的扩展被提拔,被称为原子,还是从一个网站联合发布的数据到另一个,而且还加入了作者和信息的原子位标识符的基本概念。

现在,在2010年,几乎没有变化。今天的大多数新闻,无论是在Facebook上,定制的门户网站,或占主导地位的Twitter的标题和链接模式,是相当简单的,他们不表明意图。由于梅西纳说,“这还不是全部,从最近10年的不同,而得到一种令人沮丧”。

不过变化是在这些地方共享丰富的媒体,在专为“枯树媒体”平台的增加。他说,我们应该能够证明我们所做的事情,谁和为什么我们做它,这需要通过新的更丰富的形式发生了社交网络。

Activity Streams, an extension to the Atom Feed format, is looking to accomplish this by extending Atom and RSS with new aspects, including a verb and an object type. The world of FriendFeed, which supported a unified feed of 58 different services, where people could have one single stream that represented their identity online helped guide much of ActivityStreams' framework. As entries flowed toFriendFeed,他们在很大程度上代表职位,股票,书签,评论,从不同的网站的行为。但ActivityStreams的目标是做的不仅仅是辛迪加数据从一个主页到另一个,如RSS和Atom已经做了十年,也显示意图和意义。

“如果你的目标是帮助人们产生意义,知识和文化,你有一个非常引人注目的社交应用程序的基本知识,并能激发人们采取行动,”梅西纳说。

但是从许多d流的信息ifferent sites, it can exacerbate the assumed problem of information overload - and tools need to be further developed to help us consume the data.

"We snack on information. It may feel like overload, but the tools haven't caught up," Messina said. "The solution to data overload is more metadata and we are at that point where can start generating that. We take the basic construct from 1999 and weave in some additional information - data about data."

As I outlined inmy summary of DeWitt Clinton's talk on Google Buzz at the beginning of the month,Activity Streams are playing a big role in this new network, and these streams are intended to be open, not just for a company like Google, but other social networks that are tracking individual's activity and intent. The goal is to make discovery of intent data ubiquitous and transitive between sites, in the same way that RSS and Atom focused on publishing of data from one site to another.

Messina called the work on Activity Streams as iterative "baby steps", but ones that focus on getting today's rich media activity a home with a rich experience, and to make this process easy for service providers.

"If you have a Web site that has people doing things on it, and they have a feed they are taking with them, it is fairly trivial to add ActivityStreams information," he said. "Essentially we have the verbs and object types represented."

你可以找到更多关于ActivityStreams在持续发展http://activitystrea.ms

March 12, 2010

卡德摩斯再添Twitter的列表支持,包括趋势


卡德摩斯中,Twitter过滤器和谈话集电极我们已经介绍了网站上几次,刚刚推出了支持Twitter的列表,提供由列表个性化的热门话题和谈话从该列表中,给你一个即时更新为你的朋友或朋友的特定组在谈论Twitter上。此外,在与的开始并行SXSW互动2010事件在奥斯汀,卡德摩斯创建了一个专门的页面在SXSWi扬声器。

We've recently seen Twitter introduce trending topics by geography, a good move beyond the worldwide trending topics the company has featured since their acquisition of Summize in 2008. But the trending topics are not yet personalized for you, all those you follow, or by specific list. Cadmus takes these trends a step further with what they call "Personal Trending Topics" and yes, trends by each list you follow.

对我来说,个人的热门话题,今天我在卡德摩斯看到的是:“#sxsw,微博SXSW,奥斯汀,iPad的,新闻的#media,iPhone,#FF和#followfriday”。

如果我改变我的观点的“TopTechBloggers”名单中,trending topics for that list show me: "sxsw, #sxsw, iPad, Twitter, austin, #triout, iPhone, new post, #sbs2010 and #NCchevySXSW". Meanwhile,在“awesomesocial”名单from Josh Elman is talking about: "#sxsw, austin, sxsw, #gdc, San Francisco, sf, new blog post, iPhone, #startupvisa and api".

So yes, clearly most of those people I follow and list are talking about SXSW.

Top Conversations In my TopTechBloggers List

Within each list, you can still see the grouped conversation that Cadmus is known for. I can see that Mathew Ingram of读写网got 11 responses to a recent query on Twitter, and see that Mashable continues to get 100+ retweets to most of their posts. But instead of seeing all 100, Cadmus groups them under the originating tweet to reduce the noise - as is their hallmark.

While you're checking out Cadmus' updates, also be sure to see their dedicated page for SXSW speakers here:http://thecadmus.com/topics/sxsw-speakers

八月03, 2009

AustinLifestyles SXSW 2009年视频:博客,应用和技术发展趋势

While at theSouth by Southwest conferencein Austin, Texas this spring, I tried to make myself available to not only attend as many panels as I could, but also to participate in video interviews for those who wanted to talk about blogging, tech, social media and lifestreaming. While I already got the chance to publish the one on one discussion I did with Morgan Brown a while back aspart of his "100 interviews"program, another video, from AustinLifestyles, had lagged, making me wonder if it would ever show.

但是今天,我发现它有,的确,出版。视频,在两个部分胶带粘贴,下面嵌入,通过YouTube,以及所示背对背。它已经很有意思,看看我的答案可能是有点不同的仅仅四个月后,尤其是当我听到自己说马修和莎拉只有8个半月了。(他们现在是13个月。)

可以31, 2009

音频:2009年SXSW面板上的超越聚集


Although it has been a few months since SXSW 2009 came and went, rich media from the event is continuing to trickle forth. The major reason I even attended the annual tech shindig was to participate on a panel discussing the issue of going "Beyond Aggregation", sitting alongside other folks you might know, including Marshall Kirkpatrick of读写网,谁主持,加布·里维拉Techmeme,Melanie Baker of图解!和Micah Baldwin ofLijit

梅勒发现有益一个MP3播客文件from the panel, and它发布到今天她的网站。Still no video, but at this pace, it could be another six months or so for that to leak out, although100个采访发布一个简短的视频片with me just after the panel had concluded, and it got由Phil格洛克纳写了that day.

Our discussion ranged from how to discover new data, to whether communities are growing outside the world of tech, and whether you can measure influence. You can download the 1 hour long audio clip and listen at your leisure here:

Download MP3 File(20 MB)

April 20, 2009

Please Stretch Me Thinner: I'm Saying Yes to Everything


是的,我们可以。这可能是fo口号r 2008's victorious presidential candidate, but sometimes, I swear it's mine too, because every time I hear somebody say I can't do something, I want to make sure I do it, and do so well. Any time I hear somebody say I can't possibly keep up a certain pace, have to drop something, or that something is going to slow me down, I want to prove them wrong. Here's the truth - despite having a full-time job,一对有源双胞胎under a year old, and a fairly active online lifestyle that includes this blog,some social media activity,并与早期的初创企业三个咨询仓板,我们不这样做,我希望你能进一步延伸了我。做到这一点。

So, as best as I can, I am saying yes to everything I can - and want to keep it up.

当在SXSW上个月的会议,我参加了一个小组,因为是展会的规则,但我希望我能每天做一个。我在博客里每个会话我在,因此到目前为止你已经看到了视频from Kipp Bodnarfrom Wayne SuttonMorgan Brown只说对了一半,因为是覆盖从伦敦时报守护者

Last week, as I mentioned,我参加了FFundercats播客和乔希和约翰尼知道他们有一个开放的邀请,他们应该再要我了。

Looking forward, on April 29th, I am signed up to speak at the入站营销峰会,put on by Chris Brogan and CrossTech Media, in San Francisco. I'll be speaking just ahead of Tim O'Reilly, who closes the show, and discussing how the promotion of others, including customers and competition, can help your brand (see the agenda)。希望你能参加。

And yes, I'm acting as an advisor forBuzzGainReadBurnerSocialToo,谈话策略与每个服务的创业者,提供有关的功能和路线图的反馈和向他们介绍新的联系。你应该听说过在接下来的几天里第四顾问的角色,而我还没有触及饱和点。我也设法偷偷到博尔德看Lijit今年早些时候,即使它不是以官方的角色,这是一个很好的经验。

我也有一个大的旅行计划今年九月看Thomas Power and Ecademy in London- which I have to embarrassingly admit will be my first time out of North America, ever. Hopefully, it's just a start, and I look forward to offering more details on that soon.

那么,为什么提到这一点呢?因为我想要更多。喂我更多。在最近的商业活动,有一个戏剧性的需要为那些我碰上得到一个额外的推动来获取和掌握博客,了解正在发生的事情社交媒体,谁的赢和输,和最佳实践。而现在,我不认为我的5分钟答案是不够的。我开始得到人们的询问,帮助他们更正式的,是的,我会的。我也会,如果他们认为我可以帮助报名参加更多的发言机会,更多的组,更播客,多咨询作用。这将是有趣的,所以来骂我。你知道在哪可以找到我。

2009年4月13日,

100个访谈文章视频上聚集,从SXSW信息过载

虽然SXSW似乎是上个月的新闻,一些视频和访谈,我们完成了在事件仍在滚滚,一个更有趣的讨论与100个采访的摩根·布朗,immediately following the "Beyond Aggregation" panel I participated in at the conference. During the five minute interview, you can see some of our thoughts on how to find content, how to overcome the commonly-discussed "information overload", and what tools I use.

如果你不介意看到它是什么样子,当我在翻转手持摄像机赞许地点头,看看上个月我的意见在下面的视频:188金宝博亚洲



当然,如果您已经阅读这个网站有一段时间了,考虑这个评价......

March 18, 2009

如何博客直播活动,并发布以迅雷不及掩耳之势

其中一个我在我参加的最后几个事件被激怒了由主要趋势是普遍缺乏博客文章和反应小组和主题发言。虽然在过去的几年中,人们可以期望从与会者固相反应的故事,许多人而是选择了“活鸣叫”的诉讼,或与合适的设备,录制并发布结果作为播客或YouTube嵌入。虽然我在SXSW这个周末,我想我会实践我说教,并张贴,张贴,张贴。我结束了周一通过改写从周五四天期间14个职位,其中包括上周六6个独立的条目。而在一种情况下,上周日,我有一个张贴和小组的结论之前,甚至在网站上,在10:50张贴在10:00至11:00会话。我以为我会告诉你我是如何做到这一点,你如何能做到这一点。


从SXSW周六的六帖子

选择一个舒适的笔记应用

我都接受我的笔记,写我的博客文章中苹果公司的邮件。邮件离开我的原始文本,文本,没有把丰富的风格元素,而不必担心失去我的数据如果应用程序崩溃过的。邮件还足够灵活,我可以打开两个活动的“新邮件”窗口,并把它们并排,一个做笔记,另写文章。

找到一个适合你的工作,即使它是WordPad

先从背景细节

如果你在写博客面板或讲话,确保正确的从程序或标题幻灯片复制他们得到的背景细节,并为您的笔记 - 包括讲话的名称和参与者,他们在哪里工作,和他们的标题,如果提供。从这一点来说,你可以在你的笔记,引用它们的姓氏,名字,或者干脆它们的缩写,缩短您的笔记。

考虑你的故事目标

There's a reason you're at the panel or event. Is there something that is most relevant to you or your readers? Are there individuals on the panel who you think are more interesting, or might be more quotable? If so, be predisposed to be more alert and a better note taker when they are speaking, and more likely to skip the comments from others if you need to catch up and have fallen behind.


我从SXSW面板“运行为陵”现场笔记

Take Down As Much as You Possibly Can

就像读快速帮助你权力,通过RSS提要,打字飞快可以让你的最好的报价。虽然一些记者变成简写现场采访,当打字,你可以使用缩写,文字片段,并在您键入您的笔记忽略拼写错误,但一定要回去和修复的错误,特别是如果你最终使用的材料。

When I take notes, I tend to write down the last name of who is speaking, and type their every word. If they are a very fast talker, I am constantly filtering what they are saying and trying to determine if the statement they are currently making is "better" than the one I am currently typing. If it is, I'll delete the sentence I've started, hit return and start a new one. But if you have the ability to write down every word of every sentence, that's the very best way, giving you a chance to have a full record.


我从SXSW面板“运行为陵”的帖子草案

形成的故事在你的心中因为它的发展

由于面板或语音展现出来的,你应该得到你的头一个想法,以你的角度。上周日,一组名为“沟的山谷,离你远远的”采取了一个有趣的转变,当一个小组成员说,硅谷的高成本阻止所有除从公司20多岁的单身汉。这导致了我的标题,“Is Silicon Valley Too Expensive for Normal People to Launch Startups?". Similarly, a panel on recommendation software led to a clash编辑建议和社区之间的选秀权

如果你能看到的故事展开,这是一个伟大的时间真正开始写这个故事,因为它发生。

Know the Law of Diminishing Returns

At the "Run for the Hills" presentation, which started at 10, by 10:35, the panelists had moved off the main topic, and were taking questions from the audience. To continue taking notes at that point would have been less useful, so the right move was to start fleshing out the post, while keeping one ear on the proceedings, in case either a more interesting story, or a continuation to the existing story would come up.

此外,有意见以及行情内置过滤器,你知道会不会成功的进入剧情。188金宝博亚洲相反,写下一个人逗乐子,你可以从下一个评论者,而不是被取下来的笔记。

写在你还记得和有行情

你写的故事得越早,越新鲜它会在你的心中,而不太可能你要找到中断。既然你还记得的讨论,你可以通过你的笔记滚动,将它们复制到的故事,并对其进行格式化,以适应你的角度。使用引号,你有你中隔离那些谁只是重述这个故事。

Practice and Then Practice Some More.

我已经从电话面试做笔记,并把它们按自从我大学时代的学生报纸。我在办公室采访时的客户,或者干脆从总结公司高管,新闻媒体和分析师评论几年做了同样的。188金宝博亚洲试图做笔记,逐字,并记载事件可以是具有挑战性的,你做它的第几次,但你这样做的往往更多,你会发现你的笔记和行情变得更加彻底,和你的时间来发布将得到非常快确实。

2009年3月16日,

编辑建议和社区建议的冲突

上周六,沙琳讨论了如何社交网络是被“像空气”,integrated into all the Web sites we visit. She painted a future whereby your friends and who you are as an individual would dictate the content and delivery of your Web experience. Just how to make that Web experience social, but in the right way, is a dilemma services are encountering, including executives atPandoraBlip.TV,谁今天在长度详谈多少功率的SXSW互动会议的社区,并建议,应权衡其产品的经验。他们还讨论了编辑建议是否有一个地方,可以信任。

当一个应用程序或服务成为社会中,建议从社区一个收益和您的同行朋友保持显著的重量。上Amazon,你会被告知购买一本书或DVD。潘多拉星球上,你可能会开始从一个新的艺术家听到的音乐。和Blip.tv?好了,他们还在寻找合适的解决方案,才开始折腾了滑板狗的视频,由于简单地普及,首席执行官Mike Hudack今天说。

如果做得好,算法生成的建议可以促进用户行为,包括购买,然后又使得它诱人的社交推荐的电子商务引擎的几乎所有要素整合中,与会者都同意。

"Amazon is the quintessential recommender of the influential purchase," said Alex Hillman ofIndependents Hall。“如果我登录,它知道我之前买的,它开始推荐的东西。我不相信它,它是出奇的准确。”

But Trevor Legwinski, who runs Marketing and Business Development for Strands, cautioned against showing too many options throughout a service.

“对事物的电子商务方面,(我们面临的挑战),我们如何增加我们的收入,什么可以提供更好的消费体验。但是,从电子商务的角度来看,如果你给他们(用户)选项太多,他们将离开现场,”他说。

Sites like Amazon.com,Netflix,Pandora,Last.fm和其他许多人依靠群众的智慧,试图找出你自己的利益。和所有类型的网站一直在问你几十年越来越多的信息,倾听回到一些最激进的登记团在那里,周围的网络交友网站。而且,即使你把数据“一crapload”,因为希尔曼称它,你可能应该只是节省时间和走出去约会吧。

但是,这些产品是每个工作从社区发现输入的正确组合,而那些被公司录用的。汤姆·康拉德,潘多拉的CTO,称之为混合社区过滤专家的影响力。

"Collaborative filtering comes from purchase behavior and community behavior," Conrad said. "But it does have a self-reinforcing characteristic to it. If you tell it people that buy Nine Inch Nails also buy Ministry, it is reinforcing and it is hard to break out of that pattern, and it is even harder with the long tail where there is not enough data to build recommendations, so you have to build systems around factual information around the product."

上e of the more visible recent developments in the world of recommendations came fromTwitter, WHOseemingly hand-selected a small number of people to be recommended accounts。The move, which has seen total followers to these accounts skyrocket as the service dramatically grew in visibility, has had many influential users questioning the practice, and others begging to be included.

Today's panel questioned if the uproar was justifiable, considering there was no science behind the recommended list. And while they questioned if those selected offered new users a representative view of the microblogging service, the concept of an "editorial recommendation" was not dismissed outright - even while some panelists had avoided editorial selection in their own products.

"We don't publish top ten lists," said Conrad. "There is no way to find out what songs get the most thumbs up. We never say there are interesting bands to check out, as it's about you, not us. It's about what you think is cool."

Comments around the Twitter signup process generally recommended the service would be better served to ask for more questions up front, and try to leverage their search engine to show experts on topics the new users claimed interest in.

“推特可以解决这个问题,如果你能拉起来谁符合这些条款的其他Twitter用户,”希尔曼说。

The panel concluded in agreement that the human experience, and recommendations from machines that start with human input were considered "the richest", and it was agreed that the human element would never "go away", but that engines needed to continue to improve to offer a smoother experience for services that relied on the wisdom of others.

"Any time you have a problem with a multiplicity of potential solutions, you have an opportunity as a developer for a recommendation solution to bring an answer to that problem," said Conrad. "Anywhere you have lots of potential solutions, you can narrow it down to one solution that is an answer."